The dashboard automatically highlights the markets that need attention, enabling users to know which markets to push, reduce, or maintain marketing investment for. Markets can be segmented by flight type, journey type, fare class, market, language, and device. RM Managers can take action on the data by verifying the validity of the RM strategy by point of sale (POS). If the strategy is aligned with the RM department, the information can be shared with analysts to gain a better understanding of their POS level behavior.