Actionable Markets Dashboard
- The markets that need attention are automatically highlighted, so that users instantly know for which markets to push, reduce, or keep as is the marketing investment.
- Markets can be segmented by flight type, journey type, fare class, market, language, and device.
RM Managers can action the data by:
Determine if the RM strategy by POS is valid.
If aligned by POS in the RM department, use the information to share with analysts to better understand their POS level behavior.
About Actionable Markets Dashboard
Filter data by date, departure airport, arrival airport, journey type, flight type, fare class, device, site edition, and departure country.
Data visualizations allow for a quick and clear understanding of the data.
Additional information or explanations expressed with the help of information tooltips.
Download datasets and dashboards in different file formats.
Dashboards are updated on a daily basis.
User search data collected directly from the internet booking engine (IBE).
Why Choose Actionable Markets Dashboard
Understand look-to-book ratios
- Analyze changes in search behavior, fares and conversions by Point of Sale
- Possibly adjust the pricing strategy not only on a route-, but also on a POS-level