Demand by Destination and Departure Month Dashboard
RM Managers action this data by:
Ensure outlying periods have proper RM controls set: Forecasts are updated, OB/DC strategies are adjusted, and availability adjustments are set.
Cross check the outliers with event data to see if the spikes in looks are due to a particular event in the destination
Understand any broad trends in the searches to determine if adjustments to overall forecasts are necessary to reflect the underlying demand.
Marketers action this data by:
- Develop content strategy for destination marketing
About Demand by Destination and Departure Month Dashboard
Filter data by date, departure airport, arrival airport, journey type, flight type, fare class, device, site edition, and departure country.
Data visualizations allow for a quick and clear understanding of the data.
Additional information or explanations expressed with the help of information tooltips.
Download datasets and dashboards in different file formats.
Dashboards are updated on a daily basis.
User search data collected directly from the internet booking engine (IBE).
Why Choose Demand by Destination and Departure Month Dashboard
- Identify outliers: for which destinations / departure dates is demand boiling
Possibly pair the search data with Event data (if available)
Use this data to capitalize on or create demand
Optimize pricing to motivate travel for specific dates
Understand the characteristics of the market
Decide where to put in demand influences
This dashboard is typically used on a daily basis.