User Behavior Dashboard
RM Analysts action this data by:
Determine if buy-up opportunity exists between the products offered.
Adjust availability based on that behavior
About User Behavior Dashboard
Filter data by date, departure airport, arrival airport, journey type, flight type, fare class, device, site edition, and departure country.
Data visualizations allow for a quick and clear understanding of the data.
Additional information or explanations expressed with the help of information tooltips.
Download datasets and dashboards in different file formats.
Dashboards are updated on a daily basis.
User search data collected directly from the internet booking engine (IBE).
Why Choose User Behavior Dashboard
Understand price elasticity
On a route level compare the aggregated lowest fare shown vs. fare chosen
- Analyze if something was more important than the price
Know if the demand is more elastic looking for last minute flights or searching in advance
Understand user preferences
- No. of routes that users are shopping for
No. of dates that users are shopping for
No. of user searches before making a booking
Loyal routes (the same user books the route one time vs multiple times)
Understand willingness to pay
Analyze user search and booking behavior aggregated or by anonymously identified users